Why Offer Online CAD?
“Overall this online marketing strategy has been so successful in increasing product sales that we have largely stopped attending tradeshows”
-Herb Arum, Marketing Manager, Stock Drive Products/Sterling Instrument
TOP 10 REASONS WHY MARKETING NEEDS CAD
Your customers are designing products using 3D computer aided design (CAD). Getting your CAD models into their designs is the most important new way to drive sales and marketing leads. Here are the 10 reasons why your marketing department needs to give away CAD models through your website.With protection of your CAD intellectual property, using a hosted solution with no software or hardware purchases. CAD downloads do not replace traditional marketing, they augment it. Traditional marketing vehicles, as well as online keywords search engine marketing, are the means to inform potential customers about 3D CAD downloads available from your web site.
1. INCREASE SALES
Your growth strategy should take advantage of all company assets (including CAD models) to push new business approaches that drive sales. According to a 2007 survey of designers nearly 50% of downloaded CAD model results in at least one order for that product.
2. REACH THE REAL DECISION MAKER, INFLUENCE THE PURCHASE PROCESS
Get selected at design time by the design engineer - the true decision maker. Save the design engineer time and have your parts ‘locked and loaded’ into new designs ahead of the traditional buying process then get sales at purchase time (Buyers rarely change what the designer specifies). In fact the more complex your parts are to draw (e.g. even a caster is complex to draw in 3D) the more design time you save for your customers and the more valuable your CAD models are.
“I view not getting 3D models from vendors as costing me money. If I canget a CAD file and a product that costs more, I will purchase it to save $”
-Joshua Russell, Automated Systems of Tacoma
3. SELL MORE EASILY
Present your configurable or made-to-order products online 24*7 - more than 90% of engineers already use the internet to locate technical product information – and error free selection ensures only valid parts can be ordered.
4. GENERATE LOW-COST, HIGH-QUALITY SALES LEADS
Obtain sales leads in return for CAD model downloads – (high quality salesleads that close faster, convert at higher rates and cost a small fraction <10%) as much as traditional sales leads.
5. REACH NEW CUSTOMERS
Be found and considered when potential customers search for products you can supply.
6. INCREASE EXISTING CUSTOMER SATISFACTION AND LOYALTY
Save customers time, accelerate their time to market.
7. OBTAIN A COMPETITIVE ADVANTAGE
So far less than 10% of Manufacturers offer downloadable CAD models. By providing models of your products, you save design engineers valuable time as they don’t have to draw them! Research into design engineers’ opinions shows that 97% rate CAD models important when selecting a supplier.
8. LOWER COSTS
Reduce technical sales queries for product configuration, order errors, printing, mailing and e-mailing
9. ENHANCE YOUR DISTRIBUTION CHANNEL
Enable all these benefits within your distribution and OEM channel partners – encourage them to offer your CAD models. Also make sure your CAD models are found online e.g. in CAD model search engine 3DModelSpace.com.
10. CAD DOWNLOAD LEAD COSTS ~90% LESS, CONVERT FASTER AND CONVERT IN HIGH PROPORTION THAN TRADITIONAL MARKETING GENERATED SALES LEADS!
At JW Winco, amortizing setup costs over several years gives a cost per registered download sales lead of less than $5 each versus a $50 per lead cost for traditional marketing.