Mobile technology has radically changed the way people get their information and communicate,” said Mike Parzych, Product Marketing Manager at GAM, “While creating and manipulating CAD models on mobile devices isn’t practical in our industry yet, engineers still need to access product information, design tools, and other relevant content while on the go. Our mobile app condenses the powerful functionality of our website and product configurator into an easy to use form accessible anywhere.”

“We’re delighted to have implemented this solution for GAM,” said John Major, CEO Catalog Data Solutions. GAM recognizes that the industrial product sourcing process has changed, with designers researching and selecting products online. GAM also understands that their online content has to influence the online research and selection process, by having rich content that is easily searched and includes downloadable CAD models. Of the many types of online marketing content, only one is known to lead to a sale nearly 50% of the time. CAD downloads may be the most efficient online marketing tool available.”

“GAM is thinking about how their customers need information, and when they need it,” said Andrew Newby, CEO, AVATAR. “By approaching their catalog as a mobile first solution, we were able to target specific business needs. We were also able to focus on certain customer support solutions, for example, the sizing tool can now be accessed at anytime, and from anywhere, which makes identifying GAM’s products extremely convenient.”

About GAM

GAM is your complete source for Gear Reducers, Servo Couplings, Linear Mounting Kits, and other innovative products used in automation technology. With one of the largest product offerings in the motion control industry as well as the engineering expertise and capabilities to develop customized solutions, GAM can help with your application. Being flexible to meet the needs of customer requests and great service are what set them apart from the rest. For more information visit: GAM is also on Twitter!/GAM_Gear and Facebook


AVATAR has developed integrated business platforms through e-commerce, sales strategy, and content management since 1997. They energetically design bold and creative online solutions and then bring those ideas to life. AVATAR delivers high performance web applications, content management systems, online catalogs, and ERP-integrated e-commerce solutions. Learn more at or by calling 419-243-7445.

About CDS (Catalog Data Solutions, Inc.)

CDS serves Industrial Suppliers by providing them with 3D Catalog & eCommerce solutions that get their products found, designed-in, and purchased. Founded in 2005 with headquarters in San Jose, CA, CDS enables building product and industrial parts manufacturers and their distributors to increase sales by enabling their products to be specified into new designs, improve website conversion rates, generate high quality sales leads, and improve customer service. CDS SaaS solutions include the CDS ModelServer™, CDS Catalog™, and CDS Configurator™. CDS’s skilled and experienced professional services team provides CAD modeling and implementation services for the successful deployment of CDS SaaS solutions. The company’s customers include the world’s leading manufacturers and distributors in the building products, high tech and industrial manufacturing industries. For more information call +1.408.550.8820 or visit

Press Queries: Jeannie Abernethy, Catalog Data Solutions


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