Sales Lead Generation boosted 15-25% at J.W. Winco, Inc.

Catalog Data Solutions boosts online sales lead generation by 15-25% at J.W. Winco, Inc.

San Jose, CA, July 31, 2006. Catalog Data Solutions (CDS), a leading provider of online product selection tools for industrial suppliers and distributors, today announced that J.W. Winco, Inc. has adopted its CAD model download solutions and as a result increased sales lead generation by 15-25%.

J.W. Winco provides a comprehensive selection of quality metal and plastic, metric and inch size standard machine components and assembly hardware. These modernly designed, ergonomically shaped standard components bring a 21st century look, function and feel to customer equipment.

"We're keeping one step ahead in our marketplace by offering online shopping in our new eStore, as well as 3D-CAD. Since implementing the CDS CAD solution in April of 2006, we are already seeing over 850 downloads of our CAD models per month, generation of online sales leads is up by 15-25% and we’ve registered over 2,000 web users,” said John M. Winkler, J.W. Winco CEO. ”This translates to a much lower cost per lead than any of our other marketing activities.”

“We are delighted to have been selected by J.W. Winco and to see them achieve such rapid business benefits from their CAD downloads,” said John Major, CEO Catalog Data Solutions. “Online 3D models are an important sales and marketing tool for all industrial suppliers and distributors. With many customers moving from 2D to 3D CAD systems providing online 3D CAD model downloads often ‘locks’ products into a design so suppliers later benefit from the sales success of that design. Suppliers without 3D models on their website are at risk of losing customers to their competition who do offer 3D models.”

Studies show that over 90% of designers and engineers now use the Internet to locate components for their new designs. Catalog Data Solutions helps industrial suppliers and distributors grow sales and strengthen customer loyalty through interactive online catalogs, ecommerce, 3D CAD model delivery and product configurator solutions.

About J.W. Winco, Inc.
J.W. Winco, established in May of 1978, provides a comprehensive selection of quality metal and plastic, metric and inch size standard machine components and assembly hardware. With over 15,000 items in stock, the majority of orders are shipped within 24 hours. From their ISO 9001: 2000 certified, in-house manufacturing facility they also offer complete secondary machining of standard machine components and special custom manufactured component parts. For more information, visit

About Catalog Data Solutions (CDS)
Founded in 2005, with headquarters in San Jose, CA and a local sales office in Boston, MA, Catalog Data Solutions enables industrial suppliers to convert more of their website visitors into customers. CDS interactive online solutions streamline sales of standard components and complex industrial products. CDS online catalog and product configurator deliver the technical information needed for industrial products to be specified into new engineering designs including CAD drawings for standard and configured products. For more information, visit