For Manufacturers of Industrial Components the Sale is Won or Lost Online
CDS (Catalog Data Solutions) provides online product catalog, configurator and product CAD model download solutions for industrial suppliers – collectively these make online industrial product presentations more compelling.
Printed component product brochures are becoming industrial dinosaurs. Customers are now searching online, and if a supplier's website isn't found there's little chance of making the sale. But being found online is not enough. That just gets a supplier in the game.
In order to compete today suppliers must make their online product offerings more engaging, compelling and vivid. In other words, online product catalogs must have the Wow Factor in order to stand out and win the sale.
In a recent article about the new buying process for manufacturers of components, Jeff Drust, CDS VP of Marketing, offers a solution for more compelling online product presentations that "stick" to the buyer - CAD downloads of component products. According to Drust, CAD downloads offer numerous advantages, including:
-Saves CAD designers time and effort
-Designers are assured of an accurate/error free model from ‘the source’
- Gets manufacturers' parts/components included in new designs by the real decision maker
- Leads that come from CAD downloads close faster and in much higher proportion than other leads.
The ability to close a higher percentage of sales is a critical factor in choosing to use CAD-enhanced presentations. According to CDS CEO John Major:
"CAD downloads raise productivity for the downloader and can obtain conversions to sales nearly 50% of the time. I haven't heard of another type of content getting anywhere near that conversion rate."
CDS software is supplied as a SaaS solution integrated with the look and feel of the manufacturer's website and back office.
About CDS (Catalog Data Solutions, Inc.)
CDS is a leading SaaS provider of product search, configuration, and online CAD solutions for manufacturers and distributors. Founded in 2005 with headquarters in San Jose, CA, Catalog Data Solutions enables building product and industrial parts manufacturers and their distributors to increase sales by enabling their products to be specified into new designs, improve website conversion rates, generate high quality sales leads, and improve customer service. CDS SaaS solutions include the CDS Content Manager™, CDS ModelServer™, CDS Catalog™, and CDS Configurator™. CDS’s skilled and experienced professional services team provides CAD modeling and implementation services for the successful deployment of CDS SaaS solutions. The company’s customers include the world’s leading manufacturers and distributors in the building products, high tech and industrial manufacturing industries. For more information, CDS can be reached at 408.550.8820 or by visiting www.go-cds.com .
All brand names, product names, or trademarks belong to their respective holders