GAM Gear / GAM Enterprises

“Already in the first 2 months our new website has generated more than half as many RFQs as our previous website did throughout the previous year. We attribute that to the integrated Catalog, CAD, and eCommerce user interface that enables engineers to quickly find the ‘right’ product from GAM’s extensive product range, then easily download a CAD model, request a quotation, or even find complementary products for their design”
-Craig Van Den Avont, President, GAM Gear / GAM Enterprises

Customer Profile

Illinois based and U.S. owned GAM designs and manufactures a wide range of inline and right-angle gearboxes with varying degrees of precision, a unique and convenient mounting solutionfor attaching motors or gearboxes to linear slides and a complete line of precision couplings and safety couplings for servo applications. Additionally GAM’s flexible, lean manufacturing can accommodate individual special requirements. GAM can.

Problems

From print to digital catalog – as soon as we print a catalog it’s out-of-date – we didn’t want our website tohave this same limitation. Our website’s new digital catalog needs the ability to continually improve, allow us to maintain our product information, and address the following twoprimary goals:

1. Attract new customers – through ease of use from finding what they need to buying it

2. Be a resource for existing customers – for easily finding the most up-to-date technical information to requesting quotations.

GAM’s customers are design engineers and we want them to be able to self-help as they achieve all the above at their own 24*7*365 convenience

Adapting to the changed industrial selection and buying process – many customers now research and select and order products online, often before even talking to a supplier. Our marketing and sales needed to adapt to this new eCommerce reality

CAD downloads - GAM’s customers are design engineers and most insist on receiving 3D CAD models – we know we would lose business by not having 3D CAD available! If design engineers can’t find them they simply go elsewhere and we lose the sales opportunity. However, creating and keeping CAD models up-to-date as products change, or as new products are added, is a tough challenge.

Integration – most CAD download solutions are not integrated with the product search and configuration but this is essential for the best and consistent user experience

Staying technologically up-to-date - we are in the early days of eCommerce for industrial suppliers and their customers, so we recognized that we need a Catalog, Configurator, CAD, and eCommerce partner that is not just on the leading edge today but likely to maintain that position and keep our website technologically up-to-date and effective as the future develops.

Solution

After a thorough evaluation of various competitors we chose CDS for their flexibility to our needs, and because the CDS Catalog and CDS ModelServer are the best online product Catalog, eCommerce, and CAD download solution for industrial supplier’s like GAM. CDS’s online product catalog and CAD solutions are completely adaptable to the look and feel of our website, already dependably well proven in the market, and supported by their reliable and responsive professional services team that builds any required CAD models implements and supports the projects. The CDS SaaS solutions are designed specifically for the industrial sector, meaning that the solution integrates product search, configuration, CAD downloads and eCommerce so the user experience for GAM customers is consistent, straight forward and intuitive.

The graphical and spreadsheet search and selection user interfaces are especially impressive – closely emulating most engineers thought processes, or if they already know a part number go directly to it. The result, today, is that GAM customers are easily, very quickly and intuitively drilling down to find and select the ‘right’ product for their needs on their own. Once they find the product they need they can access full technical details, download CAD, submit an RFQ or even find complementary products for their design.

Another advantage of working with CDS is that our product and CAD information is now centrally managed in one location for ease of maintenance and syndicated from there to our multiple locations including our website and even 3DModelSpace – the CAD search engine – which is drawing high quality visitors to our website.

Results

The CDS solution has been an overwhelming success – it’s now much easier for designers to narrow down their search to the right product quickly and immediately find technical information, download the associated CAD model, or submit an RFQ. Customer feedback has been extremely positive - they say it’s easy to find and get everything in one place.

Overall we’re delighted with the solution CDS built for us, the ease of use of the parametric product search and CAD download experience for our customers, as well as the flexibility, adaptability and support we receive from CDS. In the first 2 months no issues or customer calls have been received by GAM – that’s a resounding testament to the CDS technology and team. I highly recommend CDS – not only on the technology but also on cost and value and because everybody I’ve worked with at the company has always come through on our requests!

Already, in the first 2 months, our new website has generated more than half as many RFQs as our previous website did throughout the previous year. We attribute that to the integrated Catalog, CAD and eCommerce user interface that enables engineers to quickly find the ‘right’ product from GAM’s extensive product range, then easily download a CAD model, request a quotation, or even find complementary products for their design.