Two Questions Before you Plan 2019!
Welcome to 2019. January may be late for new year resolutions but we’ve been reflecting on last year to help set personal and business plans for 2019. Perhaps ponder on these two questions:
1) What will you do less of this year that you did too much of last year?
2) What do you want to do this year that you didn’t do last year?
Answers to the first question make time to do the answers to the second. Of course every individual’s and every company’s answers will be different but here are some suggestions to help kick start industrial suppliers thinking.
What will you do less of this year that you did too much of last year?
Some example suggestions:
- Less meetings? Most of us had either too many or too many ineffective meetings last year. Here are a couple of interesting thoughts on the topic - 10 ways to eliminate or reduce time wasted in unnecessary meetings and Jeff Bezos banned Powerpoint presentations at Amazon meetings.
- Re-prioritizing your people’s time? Was too much of your time spent managing your peoples time, or in less meaningful habits or default behaviors? Here are some interesting thoughts on managing their time: Boost company performance by helping your employees say no.
- Too much stress? Are you living deliberately and consciously? Is that new strategy (or tactic or technology) working out as you expected or is it taking longer, going slower, stressing you out? Can you speed up the transition or should you have taken the strategy (or project or transition) slower – is it time for plan B?
- Did you invest enough in building the right relationships? Are you totally happy with the customer experience (CX) you offer and relationships you have? How about partner relationships? Are they the right ones? Are they strong enough?
What do you want to do this year that you didn’t do last year?
Fundamentally, in 2019, do you want to be the disruptor or disruptee in your industry, market or niche? Will you go after what you want or will you hope it’ll come to you? As they say, “hope is not a strategy!” and obviously, as a technology company we are biased to action and being disruptors. That said, here are a few examples you might think about:
- Is your eCommerce a competive advantage yet? Is it proving additive to your revenue? eCommerce is booming, it isn’t going to wane anytime soon but it requires thoughtfully staying up-to-date to stay ahead of competitors. Here’s an industrial eCommerce audit tool you might like to try.
- How about adoption of new technologies within your business? Such as Artificial Intelligence (AI), Augmented Reality (AR), Industrial Internet of Things (IIoT), Additive Manufacturing (AM), Generative Design, etc. etc. Here are some thoughts on how to select which technology to adopt.
- How about your online and digital marketing? Is your website traffic growing, how about your CAD model views and downloads and your configurator usage?
- How is your Amazon strategy turning out? Did you know that 68 percent of American shoppers now head straight to Amazon when browsing for products and, even when they plan to buy elsewhere, 80 percent check Amazon prices and read Amazon reviews.
- What relationships do you want to improve or create this year? Maybe with Amazon or with new manufacturing technology partners to enable IIoT in your products, preventative maintenance with AR, expert systems to retain the knowledge of your senior, and perhaps soon to retire, engineers or AM (aka 3D Printing) in your manufacturing,
That brings us back to the late Anthony Bourdain's quote in the picture above:
“Without experimentation, a willingness to ask questions and try new things, we shall surely become static, repetitive, moribund.”
You can read the 2019 forecasts here and they look very promising for industrial suppliers. However we recommend taking a little time to reflect on and answer the two questions above because your answers may help your 2019 go even better!
As the links above show we've written about many of these subjects over the last year but, as always, our conclusions and recommendations in them aren't comprehensive. We weren't trying to have the last word, just start a conversation. So please share your comments below or, if you'd like our opinion on your use of industrial digital marketing online (our specialism) please call us or click either button below.
Happy New Year and we hope it will be very successful.