How to Use SaaS Services Without Losing Any SEO Benefits
- Before customers can purchase your products they need to be find them
- Finding them online means having them on webpages with excellent search engine optimization (SEO)
- Because successful SEO includes ranking of your domain (www.yoursite.com) including its age, popularity, and size you need every webpage accruing positively to your domain
If you host your domain in one place but use one of more SaaS services to supply some of your pages (such as Catalog pages containing product details such as downloadable 2D CAD drawings, 3D CAD models or configurators) from other locations how do ensure you don't lose any SEO benefit?
At Catalog Data Solutions (CDS) we figured out the answer some years ago and applied for a patent on it. Now, we're delighted to announce that United States Patent number 9,430,792 was awarded to our personnel on August 30, 2016.
The patent title is "Using cross-domain communication to serve cloud-based product catalog pages from a seller's domain" and the abstract summary says, "Methods, systems, computer-readable media, and apparatuses are presented for using cross-domain communication to allow manufacturers and other sellers to use cloud/Internet-based products catalog services without sacrificing the search-engine optimization benefit of catalog pages hosted within the manufacturer's domain. The Same Origin Policy used by many browsers may disallow direct communication to the manufacturer's domain for corporate web site and other functions, on the one hand, and an external domain for an efficiently hosted products catalog, on the other. Some embodiments present the use of the JSONP protocol for cross-domain retrieval of a Catalog Widget that is configured to retrieve product catalog information directly from the external domain. In these embodiments, search-engine optimization is furthered by the efficient production of numerous catalog pages that originate from the external domain yet appear to users and search engine crawlers to be within the manufacturer's domain."
We've previously also recommended the use of domain subfolders rather than sub-domains (explained here) for better SEO. We apply that advice and the patented technology in our SaaS Catalogs for our clients such as these:
Of course this capability has long been a competitive advantage that has rocketed CDS ahead and been another reason for our customers to select CDS Catalog as a Service. As always, please let us know what you think by commenting below, or if you'd like to know more about or see the technology in action click one of the buttons below.