Industrial SEO Success - Don't Get This Technical Issue Wrong!

We all want max SEO success with our websites.

BUT BEWARE, there's an avoidable error that many sites are making! It's the first subject in the above video blog post by Rand Fishkin, a highly recognized top tier SEO expert. Rand addresses it head-on, then below, we explain why this issue is vitally important for Industrial Supplier's websites, especially if you are using syndicated or SaaS services for your catalogs or other content.

The issue is how best to place your content and links from an SEO perspective. Should you use sub-folders (for example www.yoursite.com/catalog) or sub-domains (for example www.catalog.yoursite.com)? Rand says, "It is very dangerous to put content on a sub-domain." Search engines have made strides to assoctate content on sub-domains with the domain but, "they aren't good or perfect enough to rely on." Rand's advice is, "I'd really urge everyone to keep your content on one single root domain preferrably in sub-folders - that's how you are going to maximize your potential SEO benefits."

Here's our take for Industrial suppliers to maximize their natural SEO:

SEMRUSH graph of AST Bearings SEO history

  • Use sub-folders to your main domain for all your content to build your domain authority
  • That includes all your content wherever it is hosted or syndicated (for example any and all of your product detail pages, SaaS catalog pages, CAD model download applications, etc.)
  • If external apps or SaaS solutions can't operate as sub-folders of your domain look for alternatives that can - call us for advice if necessary (BTW CDS Catalog as a Service and CAD as a Service can do this under patent pending technology)
  • Only after you've maximized your natural SEO ranking, consider paying search engines for SEM ranking
  • The key is to get lots of pages indexed under your main domain. Use the Site: command in the Google search box to find out how many pages you have indexed (minus PDFs). Ex: site:www.yoursite.com -.pdf
  • When using the Google search operator "site:", you can search for "olympics" on all ".gov sites with the string "olympics site:.gov", similarly you can search your domain and any sub-domains it may have with the string "site:yoursite.com" but to only search your domain use the string, "site:www.yoursite.com". Beware folks telling you that searching for "site:yoursite.com" is the same as "site:www.yoursite.com" because it isn't! The former searches anything ending with "yoursite.com" (including www.yoursite.com and sub-domains such as yourcatalog.yoursite.com), whereas the latter only searches www.yoursite.com.

That's what we think, but please tell us what you think? As always, if you'd like our opinion on your situation or want see an online demo, call or click either button below:

PS. Here the link to Timo Reitnauer's blog post that Rand refers to: SEO Penalties of Moving Our Blog to a Subdomain

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