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Gun Shy on CAD Downloads?
10 Reasons to Get Trigger-Happy
"I am a designer, and I dictate where the parts are
purchased from. If you have the CAD model I want, you get the
sale. It is just that simple." Daniel M Smith, Goodrich Corporation
 Dear Customer,
Because you manufacture or distribute industrial
components,
offering free CAD downloads from your web site should
make very good sense for your company - here are 10 good reasons,
each validated by customers.
Best regards,
John Major
CEO
Catalog Data Solutions
1. Achieve
your goals faster. Your growth strategy should take
advantage of all company assets (including CAD models) to push new
business approaches that drive growth. According to a 2007
survey of designers nearly 50% of downloaded CAD model results in at
least one order for that product.
"Overall this online marketing
strategy has been so successful in increasing product sales that we
have largely stopped attending tradeshows"
Herb Arum, Marketing Manager, Stock Drive Products/Sterling
Instrument
2. Reach the real decision
maker - influence the purchase process. Get
selected at design time by the design engineer - the true decision
maker. Save the design engineer time and have your parts
'locked and loaded' into new designs ahead of the traditional buying
process then get sales at purchase time (Buyers rarely change what
the designer specifies). In fact the more complex your parts
are to draw (e.g. even a caster is complex to draw in 3D) the more
design time you save for your customers and the more valuable your
CAD models are.
"I view not getting 3D models from
vendors as costing me money. If I can get a CAD file and a product
that costs more, I will purchase it to save $$."
Joshua Russell, Automated Systems of Tacoma
3. Sell more, sell easier.
Present your standard, configurable or made-to-order products online
24*7 - more than 90% of engineers already use the internet to locate
technical product information - and error free selection ensures only
valid parts can be ordered.
"I am a designer, and I dictate
where the parts are purchased from. If you have the CAD model I
want, you get the sale. It is just that simple."
Daniel M Smith, Goodrich Corporation
4. Generate low-cost, high-quality sales leads. Obtain sales leads from email registrations in
return for CAD model downloads - high quality sales leads that close
faster, convert at higher rates and cost a small fraction <10%) as
much as traditional sales leads.
"In less than a year, already 60%
of our sales leads are from CAD models. CAD downloads sales leads convert
to sales at a higher rate and even more importantly they convert
faster!"
John M Winkler, CEO, Office of the President, J.W. Winco Inc.
5. Reach new customers.
Be found and considered when customers search for products you can
supply.
"Online CAD models sometimes
dictate which vendor I choose. If I am looking at two vendors, and
one has online CAD models it makes it much, much easier for me to
implement their part into my assembly."
Chris Viray, StrataLight
6. Increase existing customer
satisfaction and loyalty. Save customers time,
accelerate their time to market
"With the addition of 3D CAD
downloads to our website we are delighted to have immediately seen an
increase in sales and new customers."
Brant Pelton, GM, International Gas Springs
7. Obtain a competitive
advantage. So far only about 5% of
Manufacturers offer downloadable CAD models. By providing
models of your products, you save design engineers valuable time as
they don't have to draw them! Research into design engineers'
opinions shows that 97% rate CAD models important when selecting a
supplier.
"Suppliers without 3D models on
their website are at risk of losing customers to their competition
who do offer 3D models" John Major, CEO, Catalog Data
Solutions
8. Lower costs. Reduce technical sales queries for product
configuration, order errors, printing, mailing and emailing.
"We wanted to offer an advanced
user experience for selecting and ordering our complex products, let
customers help themselves, shorten our sales cycle, reduce our time
to market, increase sales and lower cost of sales through internal
efficiency gains that lower operating costs"
Marc Macaluso, eBusiness Manager, Emerson Power Transmission
9. Enhance your distribution
channel. Enable all these benefits within your
distribution and OEM channel partners - encourage them to offer your
CAD models.
"Every company should offer
this"
François Larouche, Bartech Machinery
10. ROI - A real case study.
J.W. Winco Inc Marketing (see case study details at www.catalogdatasolutions.com)
Conclusions
1. CAD Download leads can cost about 90% less than
traditional marketing leads!
Amortizing setup costs over several years gives a cost per registered
download sales lead of less than $5 versus a $50 cost per traditional
marketing lead for JW Winco.
2. CAD Download leads are higher quality sales
leads. For JW Winco more close and they close
faster.
3. CAD Downloads do not replace traditional
marketing. Traditional marketing vehicles, as
well as online keywords search engine marketing, are the means to
inform potential customers about 3D CAD downloads available from your
web site.
4. Carpe Diem - seize the moment to lead with this
new and innovative approach.
This is the best business-to-business (B2B) sales lead generation
available for industrial suppliers. Today you can achieve this
low cost, high quality sales lead generation with protection of your
intellectual property and without buying any software or hardware by
using the CDS hosted solutions.
If you'd like more details please call
me or Melissa Aguirre on +1 (408) 463-6630 or see the white papers
and case studies mentioned below or visit www.catalogdatasolutions.com.
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